NSTO Information

NSTO is the parent company of US-based brands Need Supply Co. and Totokaelo. Together, the group has more than 30 years of experience in premium and luxury retail, specializing in the creation of distinctive fashion and lifestyle destinations with a strong directional approach to clothing, accessories, art, and objects. Founded in 1996, Need Supply Co. is a brand that embodies an effortless sense of style combined with a deep awareness of contemporary culture — without taking itself too seriously. Need Supply Co. offers the most promising emerging designers alongside more established labels to an audience that knows how to balance streetwear, fashion trends, and vintage-inspired pieces. Their flagship retail space in Richmond, VA embodies the aesthetics of the brand and showcases their curated offerings across more than 3,500 square feet. Internationally, Need Supply Co. is present in Japan, with physical stores in Tokyo and Kumamoto, as well as through its online e-commerce platform. Founded in 2003, Totokaelo is a retail and media platform known for its directional approach to fashion, accessories, art, and culture. With a tight curation of 200 designers across women, men, and objects, Totokaelo aims to deliver the best creative luxury brands to a discerning customer. Whether inspiring in-person across 20,000 square feet of retail space in New York and Seattle, or online, the brand has emerged as a global, cultural shopping destination. As a media platform, the brand continually engages customers through unique online editorial stories, visual merchandising installations, and cultural events.