NO&YO Competitors

We are Benefit Cosmetics, the indie beauty brand-turned-prestige powerhouse under leading luxury products group Louis Vuitton Moet Hennessy. Benefit was founded in 1976 by twins Jean & Jane Ford in San Francisco, and we have been making our own rules, shaking up the status quo, and serving up inventive beauty solutions with a side of laughter & fun ever since. Today, we are in 59 countries with more than 3,000 BrowBars & 5,000 trained beauty service experts worldwide. Benefit was built on the belief that, above all else, beauty should be fun and make you feel good. Every new beauty product or service we dream up is about igniting joy—to surprise & delight you, to inspire you to be fearless, to invite you in on the fun. And while it IS always about fun at Benefit, our team of innovators behind the brand are serious about creating unexpected answers to unmet beauty needs. Fueled by the rule-breaking spirit of our founders, Benefit revolutionized beauty products & services, providing uncomplicated solutions with a creative twist that always pack a punch. Benefit was the brand that brought brow waxing out of the back room & into the front of the shop, and eventually we became the No. 1 brow brand worldwide*. We are also true pore experts, selling one POREfessional pore primer every 12 seconds in 2020**, and we lead in lashes as the No. 1 prestige mascara brand in the US & UK***. As you can see, Benefit is the ultimate beauty destination for products, services and a daily dose of feelgood vibes. So, whether you want a beauty solution you can trust or just need a good laugh, Benefit has your brows AND your back. Because feeling good is always a good look. *Source: Based on estimated total global prestige brow product retail sales, January 2019 – December 2020 **Source: Benefit Cosmetics based on units sold globally, YTD 2020 ***Source: The NPD Group, Inc./ BeautyTrends®, US & UK Prestige Beauty Total Department Specialty, Makeup Dollar Sale

Anastasia Soare is widely referred to as the Beauty Innovator and The Definitive Brow and Eye Expert. Over the years she has achieved iconic status in the beauty industry for her unique way of shaping the eyebrows and enhancing the eye area. While working as an esthetician at several prestigious beauty salons in Beverly Hills, Anastasia developed her own specific Golden Ratio™ technique behind the science of shaping eyebrows and helping to enhance the overall eye area, in addition to her other skincare services. With her extremely loyal following and the growing buzz behind her brow shaping techniques, Anastasia opened her first full service salon on Bedford Drive in Beverly Hills, aptly named Anastasia Beverly Hills, in 1997. The success of her first salon led her to opening a second full service salon in Brentwood, CA in 2010. Anastasia has also extended her reach with Anastasia Brow Studios at select Nordstrom, Sephora and International locations, and with the creation of her exclusive brow products and the first to market clinically and consumer tested makeup line.

Here at Huda Beauty, our Mission is to create a world of beauty where everyone is celebrated, so that we can inspire you to find your magic! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world’s fastest growing beauty brands. As a company, we’re fueled by purpose and not profit, this allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness! “ I have been a blogger, I have created social content, I have worked as a makeup artist, I have worked with manufacturers to create products in the lab, and I am the face of a brand. My experience in the industry has allowed me to really appreciate and understand the industry and look at it from different angles.” – Huda Kattan, Founder and Chairwoman. If you would like to join our Huda Beauty family, please find our live vacancies on our Jobs page.