NowAR Lab Information

nowar is an extended reality studio that fuses art and technology to craft unique and memorable experiences across advertising, culture, and entertainment. Founded in Valencia, with a presence in Madrid and London, our purpose is to push beyond the boundaries of conventional communication and surprise audiences through creativity and technological innovation. We collaborate with a wide range of clients, from global corporations to local businesses, united by a shared ambition to innovate. Our passion for creativity drives us to partner with bold, imaginative brands, delivering transformative ideas and immersive solutions to the most complex challenges. Through our products nowXR, nowXPO, nowPLAY and nowARTS, we create immersive ecosystems that blend storytelling, interaction and emotion to connect brands with modern audiences in meaningful ways. At nowar, our mission is to democratize immersive technology, empowering any brand to harness its potential and deliver truly memorable experiences. Guided by creativity, innovation and excellence, we strive to be a trusted partner in shaping the future of immersive storytelling for modern brands. We are mono no aware. We are 物の哀れ. We are nowar.