Novastitch Information

Novastitch’s Automated Tailoring Machine™ allows both brick-and-mortar, as well as online, apparel stores to tailor every garment to fit perfectly – regardless of brand or style. Apparel is such an important aspect of our daily lives that consumers often devote hours to find a garment that fits them the way they like. Clothing is often the first thing people see when they meet us, the first thing people judge us on, and the first thing we think about when we get up in the morning. Retailers have discovered that customers are unhappy with cookie-cutter, one-size-fits-all solutions to satisfy the wide array of body types. As a result, most major apparel brands are compelled to stock a large inventory of different sizes, provide costly and slow-to-deliver tailoring services, and offer a bewildering array of “fit preferences,” such as slim, tailored fit, relaxed fit and ‘plus’ sizes. Some companies have even provided “made-to-measure” clothing, but these often take several weeks (or even months) to manufacture and deliver. Not only does this run contrary to today’s impatient customer, who expects 1-2-day shipping, but the measurement process is invasive, impersonal, cumbersome, often inaccurate, and time-consuming. New Manhattan disrupts this antiquated system by bringing the customization process to both the customer and the retailer without forcing either to change their expectations.