Nova India Information

The value of customer feedback and a powerful nationwide presence remains unmatched at Nova India. Our vast product portfolio, including Home, Kitchen, and Personal Care appliances, as well as Audio and Fitness equipment, strives to meet the diverse needs of modern India. Nova India takes pride in being the preferred corporate gifting partner in India. With our extensive range of high-quality products, personalized services, and unwavering commitment to excellence, we offer tailored gifting solutions that leave a lasting impression. Trust Nova India to elevate your corporate gifting experience with our expertise and attention to detail. A trailblazer in innovation, superior quality, and your trusted ally for appliances! NOVA was founded in 1975 in UAE by BESTCO- Badri Electro Supply and Trading Co. Since its establishment, we have persevered as a brand with the vision of "Innovation For All." Expanding beyond borders with an impressive customer base of over 30 million satisfied individuals from Indian households to the International market, we have emerged as one of the leading Indian brands on popular eCommerce platforms such as Amazon, Flipkart, Nykaa, Myntra, and Tata Cliq. Our products are also available at renowned retail chain stores like Croma, Sangeeta, Walmart, More Retail, Reliance Retail, and Udaan. We have successfully placed our brand in more than 5 countries and regions on the journey to becoming a global brand. We are here to embrace the spirit and need for sustainability while proudly aligning with the 'Make In India' movement through our significant contributions. With nearly 40% of our volumes originating from products manufactured within India, we maintain better margins and working capital terms while actively supporting the vision of Atmanirbhar Bharat.