Nov Labs Information

NOVLABS is a live commerce infrastructure and creator operations company focused on scaling GMV for brands through livestream shopping. We build and manage trained creator systems, live selling operations, and performance-driven content designed to convert viewers into customers at scale. From sourcing and training talent to optimizing live workflows, scripting, retention, and product positioning, NOVLABS acts as the operational layer behind high-performing live commerce brands. As TikTok Shop Partners, we help brands grow through scalable creator-led livestreams, affiliate commerce, and performance marketing systems.