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NOTSHY: the collision of two fans of knitted garments: Olivier Criq and Jean-Pascal Candau created the brand in 1998 with the desire to shake up the rules of cashmere. The two friends quickly became business partners who understood and anticipated the bright future of cashmere garments. The combination of the commercial and management skills of Olivier Criq and those of the technical expert and stylist Jean-Pascal Candau kick-started the growth of NOTSHY. NOTSHY has perfected the art of enhancing cashmere by combining uniqueness, lightness, softness and creativity. Out with the old in with new! NOTSHY dares to blend cashmere with leather, suede, silk, lace and embroidery to offer an exceptional and unique range of products! Colourful little jackets, ponchos, sweaters, dresses and accessories with a chic and rock look are all part of the range. The NOTSHY style department offers both glamorous and more understated looks thanks to its determination to defy trends as well as its creative flair. Bohemian, cheeky, surprising but always ultra-feminine; you’ll fall in love with NOTSHY. NOTSHY: a 100% French success story NOTSHY products are created using French savoir-faire. NOTSHY’s offices are located in the heart of Paris to guarantee a quality service à la française. Whether it’s the administration or commercial departments, the PR or the style department, all NOTSHY creations and businesses are located at our parisian premises. This pledge of quality is now exported to several continents such as Asia, North America and Europe. Recognised as a must-have product in the cashmere fashion world, NOTSHY is now available in 700 stores around the world, including 180 in France.

NOTSHY Questions

The NOTSHY annual revenue was $5.1 million in 2026.

31 people are employed at NOTSHY.

NOTSHY is based in Paris, Île-de-France.

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