Central Mississippi's number one local television station and news leader. WLBT 3 On Your SIde investigates issues in the community and gets involved to stand in the gap for our viewers.
WJTV, Mississippi's first and oldest broadcast television station, signed on the air January 20, 1953, with the Inauguration Ceremony of President Dwight D. Eisenhower.
As Jackson’s #1 local news station sign-on to sign-off for over 60 years, WJTV consistently delivers viewers. We dominate demos in Daytime with programming such as Y&R, Bold & Beautiful, Family Feud, and Dr. Phil, as well as our #1 in the market Midday News. Our Sports line-up such as the Final Four, the Masters, and our Southern favorite, SEC football carry the male demos in the Jackson market, and our weekly sports show "The Sports Zone" is the most watched local sports program in Central Mississippi.
In 2013, WJTV launched Mississippi's CW, expanding award-winning programming, extended reach, and new opportunities for central Mississippi advertisers.
From the Yazoo and Clinton tornado telethons to “pack the pick-up” food drives for Mississippi Food Network to phone banks serving Mississippi River Flooding victims, WJTV has made a statement that serving the greater Jackson community under the Caring for Mississippi banner will be a long standing initiative at this station.
We're more than just a broadcast television station. We serve as multi-marketing consultants by offering multi-platform marketing solutions through web, mobile, and text. Our partnership with Yahoo open a whole new world of interactive participants for our clients, and our new affiliate with LIN Media and LIN Digital offers new and exciting opportunities in the interactive world.
A Nexstar Media Group, Inc. Property
Jackson's 16 WAPT (Hearst Television Inc) is Central Mississippi's most watched source for breaking news, urgent weather updates, and one-of-a-kind local stories. Winner of multiple regional Emmy's, best news set design 2022, and chosen as Mississippi's most accurate weather team by the national WeatheRate group. More than that, 16 WAPT is a great place to work... and all our team needs is YOU.