Northern Comfort Information

On one side of a bridge are all the people you’re sending to your website. They’ve arrived there through Social Media campaigns, Google ads, or solid marketing and word of mouth. More and more are arriving every day. On the other side of the bridge are your customers. How many people get across that bridge is your conversion rate. Your problem - you don’t know how strong that bridge is, whether people are too uncertain to cross it, or whether they’re falling off along the journey. You don’t know how to make it stronger, how to help more people to the other side and how to convert more of those hard-earned visitors into customers, turnover and - most importantly - profit. Without knowing these things, you’re losing. Losing money in marketing spend, losing opportunity to expand your business and losing ground against competitors. Need help? Our CRO audits come in three packages and give you hard, objective data about everything that’s happening on your site. Facts about the behaviour of your real customers, and what they think about your product, offering and brand. How you stack up against UX and CRO best practices, and what is stopping your visitors converting. The problems and how to solve them. You will know how to best brief your designers and developers to ‘fix your bridge’: optimising the conversion rate of your website to turn more visitors into customers, and ultimately into profits. Let us help you to stop losing customers, money and ground to a poorly-performing website. Ready to get going? Email Rob on Rob@northerncomfort.co.uk