North by Truman Information

On-demand marketing agency for those with the courage to think outside their comfort zone. Whether it is strategy or campaigns, marketing success relies on one key principle, and that is to be able to see things as they’re not… or not yet. This style of marketing takes a product idea, which creators usually position by function, and then builds a bridge between that product and the end user so they find it relatable. This repositioning requires the real skill. We help clients switch gears and move from lead gen to demand gen. Spoiler Alert… Companies need to stop prioritising MQLs as their primary measurement of success. Instead get back to basics and measure marketing through REVENUE. Let’s chat about how you can generate demand that translates to greater market engagement and traction, inbound velocity with customers who are ready to buy, faster sales cycles and increased revenue. North by Truman is led by Annie Walsh and inspired by her extensive experience in the B2B and B2C markets leading worldwide marketing for many successful companies and brands in the software, technology, ecommerce, communications, manufacturing, film and media industries.