Normative is a full service innovation firm with a focus on helping leaders design what’s next. We blend strategy, design, and technology to solve problems with a human-centered lens. Since 2008, we’ve collaborated with large organizations and startups to transform napkin-sketched ideas into actionable customer focused strategies, minimum viable products and beyond. We’ve never met a problem we can’t solve, we know how to bring specialized expertise to bear down on hard problems.
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Normative Questions
The Normative annual revenue was $5 million in 2026.
Jon Tirmandi is the Founder, Chief Operations Officer of Normative.
26 people are employed at Normative.
Normative is based in Toronto, Ontario.
The NAICS codes for Normative are [54143, 541, 54, 5414].
The SIC codes for Normative are [73, 733].
Top Normative Employees
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Jon Tirmandi
Founder, Chief Operations Officer at Normative
Toronto, ON, CA22 -
Matthew Milan
Co-Founder, CEO at Normative
Rossland, BC, CA22 -
Larissa Currah
Head of Human Resources at Normative
Waterloo, ON, CA1 -
Simon Taylor
Director of Design at Normative
Toronto, ON, CA1 -
Lindsay Stroud
Content Development Specialist at Normative
Calgary, AB, CA5+ -
Bria Lucas
People and Operations Lead at Normative
Cambridge, ON, CA21 -
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