Normal View Information

Normal View builds custom software, AI integrations, and Shopify apps for growing companies. We are two people, Micah and Joel. There is no account manager between you and the person writing the code, and no junior team the work gets handed to after the pitch. That is the trade: we cannot take on everything, and what we do take on, we do ourselves. WHAT WE BUILD Custom business systems, CRMs, dashboards, and internal tools. Data platforms and reporting. E-commerce and Shopify development. AI that runs in production rather than in a demo — document processing, search, and automation wired into systems a team already uses. VIEWFORGE ViewForge is our Shopify product line. The first app, ViewForge: YMM Search & Filter, adds Year/Make/Model fitment search to Shopify stores selling parts and accessories. It works differently from every other fitment app in one specific way: your fitment data lives in Shopify metaobjects, not on our server. You own it, you can query it, you can export it. Uninstall the app and the data is still there. It also covers eight verticals rather than automotive alone — auto, motorcycle, tractor and agriculture, marine, power equipment, bicycle, printer, and electronics. Smart Parse reads fitment out of product titles and descriptions you already have, so setup does not start with weeks of manual data entry. Free plan, then $19, $49, and $240 a month. 14-day trial on paid plans. Releasing soon: ViewForge Engage, a new way to convert leads in a human way, like the front desk of your office. Works on Shopify, your website, or anywhere you can embed an iframe or call an API endpoint. WHO WE WORK WITH Finance, manufacturing, automotive, logistics, medical, marketing, and B2B. The domain changes; the shape of the problem rarely does.