Nordic Data Resources Information

Nordic Data Resources (NDR) helps agencies and advertisers respectfully build and reach their unique audiences in the Nordics without collecting private consumer data. Our data include actual purchase data - like car ownership - and enables us to offer more than 500 online audiences in the Nordics. NDR provide safe, reliable and scalable online targeting opportunities throughout the marketing funnel and across all relevant devices and channels. The data are accessible on all major DSP platforms. Our audience data is already used by 6 global agency groups and 85 different media agencies across Denmark, Sweden, Norway, and Finland. With our data sets, we provide full-reach, online audiences based on ground data, programmatically provided for effective use through the marketing funnel. We connect advertisers' online marketing activities with CRM databases and make them available for omnichannel activation. Our services provide many valuable opportunities: - Identify strategic important target groups, and optimize reach and frequency to get attractive CPM. Spend surplus to target and build bigger audiences/revenue. - Find enthusiastic people in your target audience, build stronger interest, liking and preferences, get better involvement and reduce actual CPC in the target audience. - Include people with buyer intent by using data from NDR or partners or your own data to focus the campaign and increase frequency. Get higher conversions, leads and actions (lower CPA / CPO). - Identify key customers with Mosaic segments, and increase frequency to grow the most valuable customer segments, sales and loyalty (CPO / CPS).