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KSBY
KSBY-TV is the NBC affiliate for San Luis Obispo and Santa Barbara Counties on California's beautiful Central Coast. It made its on-air debut in May of 1953. Currently owned by The E.W. Scripps Company, it produces 4.5 hours of local news content a day and also broadcasts on the Central Coast CW.
San Luis Obispo, California, US
Private
$21M Revenue
http://www.ksby.com
61 Employees
Santa Barbara Independent
Since 1986, the Santa Barbara Independent has been required reading for the South Coast. Now in our 40th year, we’re the region’s leading source for news, arts & entertainment, and lifestyle coverage. Every Thursday, we print more than 25,000 copies of the paper, featuring the most in-depth calendar of events in the market. Online, Independent.com publishes daily for more than 300,000 monthly readers. Our coverage and distribution reach from the heart of Santa Barbara northwest through Goleta and the Santa Ynez Valley, southeast through Montecito and Carpinteria, and on into Ventura. The Independent was born from the merger of the Santa Barbara News & Review, a politics and commentary weekly founded in 1973, and The Weekly, an arts and entertainment publication known for its listings. Together they created a distinct voice for independent writers, critics, and engaged citizens, and Santa Barbara’s go-to resource for what to do. Our team of more than 40 award-winning journalists, designers, production staff, sales representatives, and business leaders. Recent honors include First Place for General Excellence in the 2025 California Journalism Awards from the California News Publishers Association, along with first-place wins for health, housing, arts, photojournalism, feature writing, our community calendar, and website design. In 2026, the Santa Barbara South Coast Chamber of Commerce named the Independent a Stars of the South Coast Constellation Award honoree with the Media Milestone Award. Beyond the news, we bring the community together through the annual Best of Santa Barbara® Readers’ Poll, Independent Food & Drink Weeks, and the Indy Awards celebrating local theater.
Santa Barbara, California, US
Private
$26.8M Revenue
http://www.independent.com
69 Employees
News Channel 3-12
KEYT News Channel 3 broadcasts throughout Santa Barbara, San Luis Obispo and Ventura Counties on KEYT-TV. News Channel 12 and Fox 11 News broadcast local news and CBS & Fox programming throughout Santa Barbara and San Luis Obispo Counties. Local newscasts air Mon-Fri from 5 a.m.-7 a.m.; Mon-Fri at 5 p.m., 6 p.m., 6:30 p.m. and 11 p.m.; Weekends at 6 p.m. and 11 p.m. Get local news updates anytime at www.keyt.com. Email us! news@keyt.com News-Press & Gazette of California owns and operates KEYT and KKFX. Additionally, NPG of California provides back office and news support for News Channel 12, which is owned and operated by VistaWest California, LLC.
Santa Barbara, California, US
Private
$16.3M Revenue
http://www.keyt.com/
54 Employees

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