no added sugar hq Information

No added sugar was born in London with a simple desire to create witty baby T’shirts. A very small range of baby T’shirts samples were produced and I called up my wish list of shops and stores for appointments. The response was phenomenal. From those early days we have passionately grown our business. From 2007 we presented our very first full collection and these have continued to grow in volume and distribution. We stock some wonderful stores globally. Our ethos to produce high quality witty kids wear has been appreciated and it is that appreciation and shared pleasure that drives us on. In 2009 we took a very deep breath and relocated our business to Hampshire. We work in beautiful soulful barns, with blissful under floor heating and a courtyard garden with the beauty of the south downs national park enveloping us. Our London team sit on the 8am from Waterloo and the local team work incredibly hard and enthusiastically to drive the business forward. As we arrive in 2015 we are feeling pretty established as a brand. We have stayed true in our pursuit of quality by retaining our production predominantly in Europe (despite the battle with margins!). We love and respect our European suppliers who consistently deliver the high quality we insist upon and quite frankly we can’t accept anything less. Our fabrics are sourced from Europe, Japan and England – all elements that contribute to a high quality and good performance product. These core values, combined with our exacting standards for exceptional customer service are as key today as when we set out. We hope you’ll come on board, appreciate our ethos and join us on our journey – ultimately to inject some wit and adventure in to a little persons wardrobe!