We’ve always believed that travel isn’t just about where you go — it’s about how it changes you.
From the very beginning, we set out to do things differently. No cookie-cutter tours. No giant buses or cruise ships. Just real people, venturing out into the world with open minds, open hearts, and a sense of purpose.
For over 35 years, we’ve been creating life-changing experiences that connect travellers with the communities they visit — not just passing through, but showing up with care, curiosity, and intention. We call it community tourism, and it’s been in our DNA since day one.
But we’re not just a travel company. We’re a people company. Powered by the passion of our team, the heartbeat of our local partners, and the energy of every traveller who’s ever said “yes” to something new.
To travel your heart out is to go all in. To move through the world with compassion, courage, and joy. It’s about embracing the bizarre, celebrating the beautiful, and connecting with something bigger than yourself. It means leading with love — for the planet, for people, and for the possibilities that come with saying let’s go.
We don’t do this to fill passports. We do it to fill lives. To build connection. To create joy. To leave the world better than we found it — one step, one trip, one ripple at a time.
This is travel that goes way beyond travelling. This is G Adventures. And we’re just getting started.
At Wilderness Safaris, we believe our journeys change lives - helping Africa, its wildlife and its people through ecotourism and our conservation and community projects
We offer luxury safari experiences in seven African countries, promoting ecotourism and conservation at the same time.
A tour operator and destination management company dedicated to responsible tourism in Africa, its travel divisions – Wilderness Safaris, Wilderness Touring, Wilderness Collection and Wilderness Air – operate a portfolio of some 60 lodges, camps and safaris, currently in seven countries: Botswana, Kenya, Namibia, South Africa, Zambia, Zimbabwe and the Seychelles.
Wilderness Safaris’ wildlife, marine and cultural safaris in remote, pristine wilderness destinations are specialised, explorative and fun. Wilderness offers guests private access to over eight million acres (three million hectares) of Africa’s finest wildlife reserves, while remaining fiercely committed to protecting the planet’s precious natural and cultural resources.
This Wilderness vision is encapsulated by its 4Cs concept, namely Conservation, Community, Culture and Commerce.