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Niklas Wirén Location
Stockholm, SE
Niklas Wirén Work
Business Unit Director Lifestyle @ (October 2025 - Present)
Head of Buying, Supply chain and Retail @ (April 2019 - November 2025)
Director Fashion Sales adidas and Reebok - Nordic @ (March 2016 - April 2019)
GTM and merchandizing manager adidas Originals and action sports @ (July 2014 - March 2016)
Senior Merchandizing manager Originals Western Europe @ (November 2013 - June 2014)
Merchandizing Manager NEO, Action Sports and Originals @ (March 2012 - June 2014)
Head of Fashion sales Nordic @ (June 2010 - February 2012)
Interim Marketing Director Sport Style Division @ (September 2009 - May 2010)
Category Manager Sport Style Division @ (January 2008 - July 2009)
Range Manager Sport Style Division @ (May 2003 - December 2007)
Retail Buyer @ (November 2001 - April 2003)
Niklas Wirén Skills
Action Sports
Advertising
Apparel
Brand Management
Fashion
Footwear
Forecasting
Marketing
Marketing Strategy
Merchandising
Product Development
Product Marketing
Retail
Sales
Sales Management
Shoes
Sporting Goods
Sports
Sportswear
Trend
Visual Merchandising
Wholesale
Store Management
Brand Development
Management
Trend Analysis
Niklas Wirén Summary
Niklas Wirén, based in Stockholm, SE, is currently a Business Unit Director Lifestyle at Fjällräven. Niklas Wirén brings experience from previous roles at Sneakersnstuff and adidas. With a robust skill set that includes Action Sports, Advertising, Apparel, Brand Management, Fashion and more. Niklas Wirén has 1 emails and 1 mobile phone numbers on RocketReach.
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