Niklas Wirén Location

Stockholm, SE

Niklas Wirén Work

  • 2025 - now  Business Unit Director Lifestyle @ Fjällräven
  • 2019 - 2025 Head of Buying, Supply chain and Retail @ Sneakersnstuff AB
  • 2016 - 2019 Director Fashion Sales adidas and Reebok - Nordic @ adidas
  • 2014 - 2016 GTM and merchandizing manager adidas Originals and action sports @ adidas
  • 2013 - 2014 Senior Merchandizing manager Originals Western Europe @ adidas
  • 2012 - 2014 Merchandizing Manager NEO, Action Sports and Originals @ adidas
  • 2010 - 2012 Head of Fashion sales Nordic @ adidas
  • 2009 - 2010 Interim Marketing Director Sport Style Division @ adidas
  • 2008 - 2009 Category Manager Sport Style Division @ adidas
  • 2003 - 2007 Range Manager Sport Style Division @ adidas

Niklas Wirén Skills

  • Action Sports
  • Advertising
  • Apparel
  • Brand Management
  • Fashion
  • Footwear
  • Forecasting
  • Marketing
  • Marketing Strategy
  • Merchandising

Niklas Wirén Summary

Niklas Wirén, based in Stockholm, SE, is currently a Business Unit Director Lifestyle at Fjällräven. Niklas Wirén brings experience from previous roles at Sneakersnstuff and adidas. With a robust skill set that includes Action Sports, Advertising, Apparel, Brand Management, Fashion and more. Niklas Wirén has 1 emails and 1 mobile phone numbers on RocketReach.
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