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Niklas Wirén Location
Stockholm, SE
Niklas Wirén Work
2025 -now Business Unit Director Lifestyle @
2019 -2025 Head of Buying, Supply chain and Retail @
2016 -2019 Director Fashion Sales adidas and Reebok - Nordic @
2014 -2016 GTM and merchandizing manager adidas Originals and action sports @
2013 -2014 Senior Merchandizing manager Originals Western Europe @
2012 -2014 Merchandizing Manager NEO, Action Sports and Originals @
2010 -2012 Head of Fashion sales Nordic @
2009 -2010 Interim Marketing Director Sport Style Division @
2008 -2009 Category Manager Sport Style Division @
2003 -2007 Range Manager Sport Style Division @
2001 -2003 Retail Buyer @
Niklas Wirén Skills
Action Sports
Advertising
Apparel
Brand Management
Fashion
Footwear
Forecasting
Marketing
Marketing Strategy
Merchandising
Product Development
Product Marketing
Retail
Sales
Sales Management
Shoes
Sporting Goods
Sports
Sportswear
Trend
Visual Merchandising
Wholesale
Store Management
Brand Development
Management
Trend Analysis
Niklas Wirén Summary
Niklas Wirén, based in Stockholm, SE, is currently a Business Unit Director Lifestyle at Fjällräven. Niklas Wirén brings experience from previous roles at Sneakersnstuff and adidas. With a robust skill set that includes Action Sports, Advertising, Apparel, Brand Management, Fashion and more. Niklas Wirén has 1 emails and 1 mobile phone numbers on RocketReach.
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