Nielsen Marketing ROI Information

Nielsen combines unique data assets, unparalleled data science and technology to get to the heart of consumer behavior to help our clients trim waste, increase efficiency and drive growth. And we don't just measure huge pools of data; we make sense of it. Nielsen is the only company in the world that can link media consumption data with purchase behavior to provide clients with the insights they need to make smarter marketing investments. Leveraging our uncommon understanding of consumers -- what they watch and what they buy -- advertising is made more more effective, more efficient and, as a result, more valuable. Our seasoned Marketing ROI consultants and subject matter experts have experience spanning nearly 3 decades, 30 industries and more than 40 countries. To learn more about our solutions, visit our website at nielsen.com/MarketingROI or email us at MarketingROI@nielsen.com.