Nidus is a design-led strategy and creative agency built for innovators. We partner with founders, investors, and growth-stage teams across MedTech, FinTech, and other frontier industries to shape how their ideas are seen, understood and adopted. Our work lives at the intersection of clarity and creativity – bridging the technical with the human, the analytical with the emotional. From identity systems and launch campaigns to commercialization storytelling and investor narratives, Nidus builds coherence around complexity. Core Capabilities • Business, Brand, and Growth Strategy • Brand Positioning, Identity & Design Systems • Commercialization & Launch Storytelling • Investor & Partner Communications • Digital, Content, and Campaign Development Led by Penny Siebert (CEO), Kenny Leung (Chief Design Officer), and Andrew Siebert (Chief Creative Officer), Nidus builds brands that build the future — uniting purpose, innovation, and impact. HQ: New York City | Work: Global Email: hello@nidus.nyc
| Website | http://www.nidus.nyc |
| Employees | 6 (2 on RocketReach) |
| Founded | 2011 |
| Industry | Marketing Services |
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Penny Siebert is the Founder and CEO of NIDUS.
2 people are employed at NIDUS.
NIDUS is based in New York, New York.