Niddocks Ltd Information

Niddocks Ltd is an independent digital analytics, measurement and marketing technology consultancy helping organisations understand what their marketing is really doing and make better decisions from their data. Founded in 2003, we bring more than two decades of hands-on digital experience spanning marketing analytics, PPC, SEO, ecommerce, conversion optimisation, web development and marketing technology. Today, our core focus is solving complex tracking, measurement and attribution challenges. Our expertise includes: • Google Analytics 4 (GA4) strategy, implementation and auditing • Google Tag Manager (GTM) and advanced data layer design • Server-side tracking, including server-side GTM and Stape • Marketing attribution and cross-channel measurement • Google Consent Mode v2 and CMP implementation • GDPR-conscious measurement strategies • Enhanced conversions and first-party data • Google Ads, LinkedIn Ads and Meta measurement • Ecommerce and Shopify analytics • Tracking QA, debugging and data quality • APIs, data integration, dashboards and reporting • Technical collaboration with developers, marketing teams and agencies Our background in PPC and SEO means we understand tracking from both sides: not simply whether a tag fires, but whether the resulting data is accurate, useful and capable of supporting campaign optimisation and commercial decision-making. We work directly with businesses and alongside agencies, developers and in-house marketing teams, from focused troubleshooting and audits through to complete measurement architecture and implementation projects. Niddocks can support clients on a project, ad-hoc consultancy or longer-term basis, with engagements available on an Outside IR35 basis where appropriate. Based in the Scottish Highlands and working remotely with organisations across the UK and internationally.