Founded in 2006 by Matt Halfhill, Nice Kicks is the longest-running online sneaker-enthusiast platform, offering timely, credible drop information, sneaker history, and an expert opinion. Nice Kicks’ Instagram and X platforms (@nicekicks) provide its over 6 million followers with daily commentary on the culture and community surrounding sneakers, including sports, celebrity, and music. Learn more at our URL or IG @nicekicks Note: This is not the retail store of the same name.
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The Nice Kicks annual revenue was $10 million in 2026.
Matt Halfhill is the Founder + CEO of Nice Kicks.
14 people are employed at Nice Kicks.
Nice Kicks is based in Austin, Texas.
The NAICS codes for Nice Kicks are [424, 45, 42, 458].
The SIC codes for Nice Kicks are [566, 51, 56, 513].