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We've been doing this for 13 years now, we're not just a pop-up company. We've got a really good safety track record," Mell said. He said it's a good time of year for the donation of lights because the "nights are closing in," but he said it won't benefit as many as it could because a lot of the farm workers are also heading back home soon. "My ultimate goal, and the company's ultimate goal, is if when you're driving around at night and all you see are flashing lights, I think that would be pretty awesome," Mell said. Grape Escape Wine Tours is owned and operated by Richard and Ian Mell and Diane Shaw, all of whom, with the help and support of everyone on staff, have been committed to bike safety since the company's inception, Mell said. Donate to Niagara Now.