Next Big Thing Information

Future behaviour consultancy owned by Will and Nadia Higham. Brand clients range from BBC to HSBC; 02 to MTV; Sainsbury's to Thomas Cook. Agency clients from Mindshare to Mediacom. We help brands prepare for tomorrow's consumers, citizens and employees. By understanding how they feel now and how that's changing, we can identify what they are likely to want, need, expect, buy and do over the next 10 years. We provide early warning of future consumer trends. We use quantitative research and systematic analysis of change patterns and cultural dynamics, to help clients better identify and target tomorrow's consumer markets. Our tailored change seminars, innovation workshops and trend audits provide strategic solutions that are actionable today – and ready for tomorrow. As well as strategic consultancy, we also offer future-facing primary (qualitative and quantitative) and secondary (trend reports) research campaigns across a range of industries and demographics.