NewModel Advisory Information

NewModel Advisory bridges the gap from old model (linear) to new model (digital) NewModel Advisory, The Art and Science of Digital Transformation is founded on the principle that technology transforms every industry towards new business models. Our core disciplines are the integration of technology in Sports, Advertising Technology, Digital Media and Entertainment. Our clients are: TECHNOLOGY PROVIDERS including startups with proven solutions that want to gain a foothold in the North American sports market SPORTS PROPERTIES that seek best in class tech solutions to power their business as they shift business models from old (linear, sponsorship) to new (digital, advertising) BRANDS that need to properly navigate their role in Sports as sponsors, and in Digital Media as advertisers About Us: ALYSSE SOLL, PRESIDENT, NEWMODEL ADVISORY Alysse is a former World Class Athlete, US ranked Figure Skater and Varsity Ice Hockey Player at Cornell University. Alysse spent the first part of her career at the National Hockey League, first as a founding member of the San Jose Sharks, and then as an NHL Executive focused on North American expansion (10 new NHL teams in 10 years), fan acquisition and pipeline growth. As the NHL’s first head of marketing, she led the League into the Digital era. Alysse spent the second part of her career in Digital Media launching digital, mobile and advertising technologies in executive positions at Time Warner, e-commerce startups and Mobile Ad Tech companies. An evangelist for digital innovation, Alysse formed NewModel Advisory to marry digital technology with sports, advertising and brands to transform the old model (linear, sponsorship) to the new model (digital, advertising). Alysse is a graduate of Cornell University and Harvard Business School, Executive Education, Advanced Management. She is a member of HBS Alumni Angels, WiST Board Advisor, Hult Prize Mentor