Newlab+ Group Information

NEWLAB+ is a fast-growing FMCG company in Indonesia, specializing in beauty, health, and wellness products. Driven by innovation and a strong commitment to growth, we aspire to become the leading company in our industry. Founded in September 2019, NEWLAB+ began as a pioneer of teeth-whitening kits in Indonesia. Since then, the company has expanded rapidly, launching more than 10 successful products and serving over 10 million customers nationwide. Our growth and achievements have also gained industry recognition. In 2023, NEWLAB+ was named 2nd Winner of Indonesia Best Selling Brand in the E-Commerce Market by SWA Magazine. This achievement was followed by a MURI (Indonesian World Records Museum) record in 2024 and in 2026, further strengthening NEWLAB+’s position as one of Indonesia’s emerging leaders in the beauty, health, and wellness industry.