NEWCHAPTER Competitors

For over 35 years, Natrol has been a leading manufacturer of Vitamins, Minerals & Supplements and is dedicated to empowering consumers to “Own Your Health” with the help of our top-selling products, Melatonin, 5-HTP and Biotin. At the core of Natrol’s success is our unwavering focus on five strategic principles — Quality, People, Innovation, Customer Service, and Cost Effectiveness.

Developing and producing the world's best-performing and most reliable blending equipment since 1921. Vitamix is unquestionably the premium brand of high-performance blending solutions, and known for its top-notch company culture and climate. It is an important component of what makes Vitamix unique and successful, and the reason why Vitamix is recognized as a Top Workplace, NorthCoast99 Winner, and Smart Culture Award recipient. Vitamix has encouraged and promoted healthy lifestyles for both its customers and employees since William G. Barnard (known as “The Father of the Infomercial”) founded the company over 100 years ago. Today, this fourth generation family owned company remains committed to family, quality of our product, and our customers. Our purpose & mission: nourish our world by crafting superior solutions that empower people to improve their health and wellbeing.

Nature’s Way® is one of the most recognized and trusted manufacturers of dietary supplements and vitamins. A pioneer in herbal supplements, the Nature’s Way brand is known for its expansive offerings of whole herbs, standardized extracts, vitamins & minerals, and homeopathic remedies. Beyond herbal supplements, Nature’s Way manufactures trusted brands such as Alive! ® multi-vitamins, Fortify probiotics, Umcka® Cold Care, and Sambucus. Our brands are sold through retail partners in the grocery, drug, mass, health food store, eCommerce and other channels, and we are proud to be growing rapidly. Employees at Nature’s Way have a passion for building trustworthy brands that help improve the health and wellness of others. This is our mission and it forms the basis of everything we do. Whether developing science-based formulas, utilizing top-quality ingredients, or diligently adhering to Good Manufacturing Practices (GMP), Nature’s Way is known for its unwavering commitment to quality and efficacy. That’s why consumers know that if it’s Nature’s Way, they can “Trust the Leaf®.”