New Waterloo Competitors

The Standard is the most powerful brand in the lifestyle hotel business. Founded in 1999, The Standard's irreverent and playful sensibility, combined with a careful consideration of design, detail and service, have established its reputation as a pioneer of hospitality, travel, dining, nightlife, and beyond. Launched originally in Hollywood, The Standard has now opened properties in marquee locations across the globe including in New York, Miami, London, the Maldives, Hua Hin, Ibiza, Singapore, Melbourne and Bangkok. Standard hotels in Lisbon, Brussels, Vienna, Dublin, Brooklyn, Pattaya, Mexico, and Austin are under development. Standard International has expanded their portfolio with branded residences under development in Miami, Brickell, Lisbon, Phuket and Hua Hin. The goal of every Standard project—be it a city hotel, a seaside resort, or a rooftop bar—is to defy convention, up the aesthetic stakes, and deliver an experience that only The Standard can.

Imagina una cara de Los Cabos que desconoces, en donde tu alma se libera y se rinde ante el sol. Proyecta una visión fresca y vibrante que representa el lujo de Los Cabos y cuenta con una playa única para relajarse bajo el impresionante contorno del cabo, en donde todo ángulo del hotel y habitación ofrece vistas únicas que apuntan hacia El Arco y hacia el horizonte de la bahía de Cabo San Lucas. Ubicado bajo un increíble paisaje natural que se combina perfectamente con los alrededores de Playa Monumentos, The Cape es el lugar para revelar el hit del momento. El diseño contemporáneo, limpio y de líneas finas del arquitecto mexicano Javier Sánchez convergen con un estilo relajado del sur de California en los años 60’s para crear un hotel boutique de lujo. La formación de roca natural, ve nacer a sus dos piscinas y a un par de cabanas del spa ubicadas al aire libre del hotel, mientras el mejor “Rooftop” lounge en Cabo San Lucas flota a una altura de 6 pisos. Su estilo urbano nocturno vibra con el diseño cálido creado por Marisabel Gómez Vázquez de Arquitectura de Interiores, el cual te hipnotizará y te revelará un reflejo de Los Cabos nunca antes visto.

Ace Hotel Ace Hotel is a collection of individuals — multiple and inclusive — seeking to embrace the cities we live in by building spaces for collective gathering. Whether thoughtfully reinterpreting historic buildings or imagining radical new structures, our aim is always to make something energized, human and soulful. Our hotels are inspired by an affinity for the soulful and fueled by our love for the hyperlocal. A study in contrasts, Ace Hotel marries the pragmatic with the romantic, the private with the collective, the old world with the future. We are guided by empathy and compassion, and believe that the best things in life take conviction, guts and community. The way we do anything is the way we do everything. We have hotels in Seattle, New York, Palm Springs, Brooklyn, Toronto, Sydney, Kyoto, and Athens. Ace Hotel Fukuoka is slated to open in 2027. Atelier Ace Atelier Ace is Ace Hotel’s in-house creative, marketing, events, interior, architecture and graphic design team. We’re a curious hybrid — romantics with an unswerving business savvy, easy-going yet driven, casual but elegant. We architect event spaces, rooms, nightly magic, branded campaigns, curios and keepsakes and see the hotel as a potential for real, fluid community. With everything we do, we try to collaborate with and celebrate people whose work inspires us. We like the stories that come with things and think that wherever you are, you should feel like you’re there.