New Values Competitors

The Honest Company (NASDAQ: HNST) is a personal care company dedicated to creating cleanly-formulated and sustainably-designed products spanning categories across diapers, wipes, baby personal care, beauty, apparel, household care and wellness. Launched in 2012, the Company is on a mission to challenge ingredients, ideal, and industries through the power of the Honest brand, the Honest team, and the Honest Standard. For more information about the Honest Standard and the Company, please visit www.honest.com. Website: www.honest.com Careers: honest.com/careers Facebook: facebook.com/TheHonestCompany Instagram: @honest & @honest_beauty

For more than 70 years, Natural Grocers has combined the affordability of natural groceries and supplements with free health and nutrition education. Our industry leading standards are never compromised in order to empower our community. Our mission is shared through providing a selection of more than 30,000 natural and organic groceries, supplements, body care and household products as well as free science-based literature, nutritional counseling, and educational cooking demonstrations led by enthusiastic, knowledgeable employees. Providing access to accurate nutrition information and the highest quality natural products is why we exist. If you appreciate a passion for an affordable, nutritious diet and empowering others to wellness through nutrition education, you belong on the good4u crew! The good4u Revolution is here, grow with us in a blossoming green industry.

Thrive Market is a membership e-commerce platform on a mission to make the world’s highest quality natural and organic products affordable for every American family. For $60/year, Thrive members get access to their favorite healthy snacks, supplements, home, beauty, and baby products at 30-50% off retail value—all shipped to their front door for free. As part of our Thrive Gives initiative, each paid membership on the site also sponsors a free membership for those in need. Wholesome products at wholesale prices, we're Thrive Market and we can't wait to be connected with you.