New Loop Information

New Loop provides reusable takeaway packaging systems that help cities, businesses, and event organisers replace single-use packaging with scalable, circular solutions. We design and operate end-to-end systems for reusable packaging, combining high-quality products, reverse logistics, professional industrial washing, and digital infrastructure that tracks packaging and enables deposit flows where relevant. Our solutions are built to work seamlessly in everyday operations - from cafés and restaurants to large urban ecosystems. Our product portfolio includes reusable coffee cups, food containers, bowls, and lids, designed for durability, food safety, and repeated use. As an example, New Loop’s reusable coffee cups outperform a standard disposable cup after just two uses, delivering immediate environmental benefits while maintaining a great user experience. New Loop offers both deposit-based and non-deposit solutions, making it possible to adapt systems to different business models and user behaviours. We currently operate the city-wide deposit system for reusable takeaway packaging in Copenhagen and Frederiksberg, supporting municipalities and foodservice partners at scale. Our solutions are designed for: - Open-loop systems in cities and urban takeaway environments. - Closed-loop systems for festivals, events, parks, campuses, and venues. - Tailored reusable packaging solutions for companies seeking a more sustainable food and beverage setup. By taking responsibility for the entire value chain - from packaging and logistics to washing and digital tracking - New Loop removes operational complexity and enables measurable reductions in waste and CO₂ emissions, while supporting compliance with current and future regulations. Because real circularity only works when the entire loop does ♻️