New Guards Group is the home to 10 international luxury brands: Marcelo Burlon County of Milan, Off-White c/o Virgil Abloh, Palm Angels, Unravel Project, Heron Preston, Alanui, Kirin Peggy Gou, Opening Ceremony, Ambush and There Was One. We work with the understanding that fashion and luxury can be different: community-based, quality-driven, collaborative, truly global and quick. Our brands and products stem from creative and managerial innovation and the philosophy of Made in Italy. We're redefining the way luxury is conceived, communicated and shared. Where others see limits, we see goals.
| Website | http://www.newguardsgroup.com |
| Revenue | $13 million |
| Employees | 643 (104 on RocketReach) |
| Founded | 2015 |
| Phone | +39 02 3658 0641 |
| Technologies |
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| Industry | Retail Luxury Goods and Jewelry, Fashion, Clothing and Apparel, Design, Jewelry, Consumer Goods, Manufacturing, Retail, Commerce and Shopping, Sales, Sales and Marketing |
| Web Rank | 5 Million |
| Keywords | Luxury Fashion, Designer Brands, Fashion Group, High Fashion, Brand Management, Streetwear, Global Brands, International Fashion, Brand Portfolio, Premium Apparel, Apparel, Clothing, Fashion Retail, Accessories, Wholesale, Retail, Fashion Design, Footwear, E Commerce |
| Competitors | Off-White, BALENCIAGA, KITH, GIVENCHY, MONCLER FRANCE, DOVER STREET MARKET (INTERNATIONAL) LIMITED, Stussy, Inc., Fear of God, Loewe, VETEMENTS GROUP AG +39 more (view full list) |
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The New Guards Group annual revenue was $13 million in 2026.
Francesca Amici is the COO of New Guards Group.
104 people are employed at New Guards Group.
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