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Never Idle is building an empowered contractor-only heavy equipment marketplace where contractors benefit from becoming less self-reliant and more community-reliant for their equipment needs. Leveraging the vast equipment fleet of the Never Idle Network, our members have broader, more flexible options to meet their equipment needs. Together we are transforming how the rental and equipment acquisition market works through our shared community. We offer the industry its first fully-managed, contractor-to-contractor equipment rental and sales marketplace for construction and industrial equipment. It’s not an equipment “Airbnb,” where contractors must put aside their own time and effort to make arrangements with each other. Instead, Never Idle handles all the details and communication between parties so contractors can focus on their job. Never Idle’s mission is to convert equipment not currently in use by its owner into a profit center, freeing up contractors to focus on their core business of earning new projects, submitting bid proposals, and delivering projects on time and on budget. Contractors on the user-end of the rental or buying process – those in need of equipment – are assured easy delivery of rental equipment from within the Never Idle network. Never Idle took on the tasks of figuring out insurance options, financing options, even delivery options, and then created user-friendly website tools and a smartphone app to make the rental process smooth and easy.

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Brian Idle is the CEO of Never Idle.

3 people are employed at Never Idle.

Never Idle is based in Brookfield, Wisconsin.

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