NetInfo Information

Netinfo is one of Bulgaria’s leading digital media companies, with the greatest reach of over 80% of the local internet audience, according Gemius Bulgaria*. The company is part of multi-platform media and technology company Nova Broadcasting Group, subsidiary of United Group, the leading telecommunications and media provider in Southeast Europe. Founded in 1998, today Netinfo’s products engage over 3.78 million real users monthly, delivering 76% reach on mobile, 69% on desktop, and 81% combined reach*. Netinfo aims to be an integral part of the daily routine of every digital Bulgarian and operates some of the most popular Bulgarian websites: • Nova.bg, Vesti.bg, DarikNews.bg - one of the biggest local news ecosystem, with more than 2.5 million RU (real users) monthly*; • Vbox7.com and Nova Play - one of the biggest local video ecosystem, with more than 2 million RU monthly*; • ABV.bg – A huge and growing free email service with 2 million RU monthly*; • Sinoptik.bg - weather forecasts, Gong.bg - sports news, Edna.bg - female ezine, Pariteni.bg - personal finance site, Ох, на мама! (Oh, Na Mama) – a website for pregnancy and parenting, and GBG.bg – a content aggregator. Google Analytics 360 data for each site can be found at netinfocompany.bg/portfolio. All Netinfo websites are also measured by Gemius Bulgaria. Netinfo is one of the most innovative digital publishers on the market and offers a large portfolio of advertising products. • We are optimized for awareness campaigns through a standard, rich media and video display, with high viewability, brand safety and while respecting GDPR and consumer data protection. • Using the Google Ads technology and DMP services, we are able to offer age, gender, location, contextual, behavioral, and other targeting options. • The company offers programmatic direct deals, branded content and native ads, DSP and DMP services, and AdWise self-served platform for cost-per-click ads. *According Gemius Bulgaria (Jan 2021)