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Fractional advisory for music companies, media businesses, and entertainment technology ventures — strategy, operations, and AI. Robby Towns founded NestaMusic in 2010. His background spans advisory consulting at KPMG, artist management, independent music distribution, and international creative production — covering Nashville, London, Tokyo, and beyond. Joined Spotify during its early expansion into Nashville, directing songwriter and publisher relations. He has worked with Columbia Records, Google, the Music Business Association, and managed catalog strategy and digital development for the Jim Croce Estate, growing a portion of that catalog from the ground up into a meaningful business. He currently runs two active operating companies in artist management and independent distribution. In 2013, Google commissioned original research on the economics and culture of electronic dance music. The resulting paper — EDMTCC — was featured in Billboard and presented at the Electronic Music Conference in Sydney and the Miami Music Summit. He also co-authored the Music Metadata Style Guide, one of the only formal attempts at a universal style guide for music metadata, published by the Music Business Association. He has organized trade missions for Music Finland and NOMEX, the Nordic music export organization, and has spoken at Eurosonic-Noorderslag on multiple occasions — reflecting relationships in the European market built over more than a decade. AI is an active area of personal and professional implementation, applied to operational questions across music and media.

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NestaMusic is based in Nashville, Tennessee.

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