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Nerd Herd is the strategic growth partner for HVAC companies scaling with intention. We specialize in Strategic Consulting, Coaching, and Brand Development — providing structure, insight, and results-driven leadership to HVAC businesses globally. Our B.U.I.L.D system is designed to strengthen internal marketing capabilities, not create long-term agency dependency. By enabling teams to execute effectively in-house, we help HVAC businesses align brand strategy with business goals, improve marketing retention, and drive measurable growth. Nerd Herd partners with CEOs, Presidents, and Marketing Leaders who value operational clarity, strategic marketing, and sustainable market positioning. We build companies that succeed today and thrive long-term as market leaders.

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Ashlei Rolloff is the CEO | Founder of Nerd Herd.

3 people are employed at Nerd Herd.

Nerd Herd is based in Maple Grove, Minnesota.

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