Need to Know PR Information

Need to Know PR was set up in 2006 by Dani Knapp after she had spent two years running the in-house PR department of one of the UK’s top baby and children’s retailers and five years managing the PR for the launch and growth of one of the UK’s fastest-growing and best-loved children’s healthcare brands. “Having learnt my trade at many consumer agencies and specialised in the baby and children's trade, when it came time for me to spread my wings I wanted to set up a company which would offer responsive, cost-effective first-person PR representation – delivered with skill, dedication, experience and enthusiasm” says Dani Need to Know PR work with a range of well established brands and smaller ‘boutique-sized’ companies. “I am so fortunate to be able to work with people and products that I really believe in, I have such a close working relationship with each of my clients and I always aim to make sure that they receive the positive media attention that their products deserve” Need to Know PR offer all the significant benefits of employing your own in-house PR, they take on full responsibility of their clients PR activity, including all day-to-day press and media relations, organizing PR and marketing activities and events including press evenings and previews of new collections. Dani and her team are in daily contact with all the leading parenting publications as well as the national magazines and newspapers and a large number of stylists and freelancers. They also work with a number of celebrity management agencies. ‘My clients appreciate the energy and experience that I bring to promoting their brands, and the personal service I can offer. They know that they can reach me any time, day or night, and that I’ll do everything I can to get their message across to the press.’