NealSchaffer.com Information

Neal Schaffer helps businesses close the gap between knowing that AI and digital marketing matter and actually knowing what to do about it. The gap looks different than it did a decade ago. The cause has not changed. Companies lack hands-on experience with the tools and platforms in front of them, and they lack a strategy that connects daily marketing activity to a business objective they can measure. PDCA Social was built to solve both problems. Neal works with companies as a fractional CMO and consultant, building the strategy, then coaching the internal team that has to execute it. The frameworks behind that work are documented in his books, including the SES Framework and the ASKNEAL™ AI collaboration methodology from Maximizing LinkedIn for Business Growth and Digital Threads. Services: Fractional CMO engagements AI and digital marketing strategy consulting LinkedIn strategy for B2B sales and business development Corporate training and workshops Keynote speaking Neal is the author of six books on digital marketing, LinkedIn, and influencer marketing, including The Age of Influence (HarperCollins Leadership). He teaches digital marketing at UCLA Extension and Rutgers Business School, has spoken on four continents, and hosts the Your AI Digital Marketing Coach podcast with more than 200 episodes published. Start with the podcast or the newsletter at nealschaffer.com. When you're ready to talk about your own marketing, reach out directly.