Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one.
Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world.
Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind.
You'll also hear us say that at Amazon, it's always "Day 1." What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.
Peloton is at the forefront of connected fitness, with a powerful and thriving community with Members across the US, UK, Canada, Germany, and Australia.
Peloton brings together the best equipment, software, content, and instructors to make fitness accessible, effective, and convenient for everyone, while fostering the social connections that keep our Members motivated and moving towards their goals.
Through its immersive fitness ecosystem, Peloton is transforming the way people work out with a vast library of live and on-demand studio classes available to take wherever and however our Members choose to move—through Peloton Bike, Bike+, Tread, Row, Guide, and App, and on any iOS and Android device and select smart TVs. Style-forward and body-inclusive, Peloton Apparel is designed to move with you towards all your goals. And with Peloton Corporate Wellness or Peloton Commercial, organizations and enterprises can also access the Peloton platform—bringing the power of interactive fitness to their teams and customers.
Innovation-driven and entertainment-led, Peloton is so much more than an exercise brand. It is a global leader at the intersection of fitness, technology, and media.
For over five decades, Life Fitness / Hammer Strength has crafted state-of-the art cardio and strength equipment that moves in sync with the human body, helping athletes and exercisers globally, become faster, stronger, and healthier.
We created fitness. Now we’re making it better.
In 1968 Dr. Keene Dimick invented the first piece of electronic fitness equipment – the exercise bike. His creative spirit is in our DNA and continues to inspire us every day.
Today, the way people live, work and play is ever-changing. A phenomenon that is putting new challenges on our collective wellbeing. As creators in fitness, we notice and act on this by innovating, engineering and manufacturing the best workout experiences that move every partner, customer, athlete and exerciser, forward together.
We believe that everybody gains from working out.
That is why, at Life Fitness/Hammer Strength, we partner with our customers to create intuitive, high-performance, cardio and strength solutions, that move with the body’s natural biomechanics to make every goal feel possible.
Driven by the standards demanded by elite athletes, we share a passion to engineer our products to be accessible to all – young and old, athlete and improver, well and in-recovery.
As experts in fitness equipment innovation, we set the bar for our industry. By never compromising on performance, quality, or reliability, we continue to raise that bar.
Our purpose is to empower the world to work out, creating healthier lives together.
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