NatNotes Digital Marketing Information

Fractional Executive and Advisory engagements. Clients are generally: * Small businesses that need marketing, but don't know what it is or where to start * Revenue-generating start-ups that have raised capital and are ramping their go to market approach * High-growth commercial and enterprise companies that need help with digital transformation of their marketing function Areas of focus: * Marketing Strategy, Digital Strategy, Digital Transformation * Marketing Organizational Design including analysis of existing organization, identification of gaps, developing a hiring roadmap and providing individual job descriptions * Persona Development * Customer Journey Mapping * Content Mapping, Content Development, and Brand Storytelling * E-commerce (D2C) Sales Growth Strategies * Web Experience including information architecture and navigation considerations, design, development and content recommendations to support SEO * Web Merchandising, Testing and Conversion Optimization Strategies * Digital Transaction Engine / web checkout strategies to reduce friction during purchase and reduce subscription churn * Marketing Strategies to convert free users to paid users (Product Led Growth) * Personalization Strategies * Atomic Content Strategies * Organic and Paid Digital Demand Creation (Email, Social, Search, Display) * ABM, Customer Marketing, Customer Experience Marketing * Lifecycle Marketing Strategy and Email/SMS Program Execution * Marketing Technology Stack - Identification of Vendors, Vendor Management, and Implementation (Analytics, CMS, CDP, Marketing Automation/Orchestration, Etc.) * Lead Generation, Lead Scoring * Closed-Loop Marketing, Sales/Marketing/Finance Alignment * Referral Programs and Partnerships * VIP/Promo Codes/Discount Programs and Affiliate Strategies * Liner Advertising, Direct Mail, Telemarketing, Field and Experiential Marketing * Product Marketing, Messaging, Naming * Social Media, Community Marketing * PR / AR / Comms