Native Competitors

Since establishing in 1995 in Poole, Dorset, Lush has been driven by innovation and its ethics. Creators of pioneering beauty products such as the fizzing bath bomb, shower jellies and solid shampoo bars, we place emphasis on fresh ingredients like organic fruits and vegetables, fight against animal testing and combat over-packaging by developing products that can be sold ‘naked’ to the customer without any packaging. We currently operate in 52 countries with 928 global shops. Through our separate business divisions we invent, manufacture and sell our handmade products direct to our customers through our own shops and online. The fact that we make all our products by hand is something we are really rather proud of! Lush is 10% Employee Owned since 2017 and our people are the heart and soul of our business. In the Greater China region, we currently have office located in Hong Kong.

In 1991, our founders Lev Glazman and Alina Roytberg saw the need for beauty that was both effective and indulgent. Following their American dream, they opened a small store in Boston devoted to curating natural products from around the world and engaging a community. The original shopkeepers, they created a brand that touches people’s hearts as well as their skin—and quickly developed a cult following. Today, fresh is a global skincare brand within the LVMH Group, headquartered in New York City. Our collection of skincare, lip care, body care, and fragrances are available in over 25 countries, across our fresh boutiques, specialty and department stores, fresh’s digital channels, and more. We are an organization of curious creators who embrace innovation, optimism, and always keep our customers at the center. With a pioneering spirit, we are empowered to challenge the status quo, and use our authentic voice to do the right thing for our people, our brand, and the environment. In 2000, fresh partnered with the world’s leading luxury products group, Moët Hennessy Louis Vuitton (LVMH), gaining invaluable access to expertise, research, technology, professional development opportunities, and world-class benefits. The Group is comprised of a unique portfolio of over 70 prestigious brands including Louis Vuitton, Sephora, Dior, Benefit Cosmetics, Bulgari, and Veuve Clicquot, At fresh, we’ve created a warm, inspiring environment that encourages our teams around the world to dream big, because that’s how we got here. On any given day, you might find us celebrating a fresh family member, testing out new beauty products, or hitting the streets during a trend tour. Curiosity, passion, generosity, and a sky’s the limit spirit are woven into our DNA, stemming from our founders, and those values fuel our search for the extraordinary—in product and people.

We made our mark making natural products like toothpaste and deodorant. But what is most important to us? Working to make positive change by doing good. This has been our focus for over 50 years, and for the next 50, we’re challenging ourselves to help solve some of the world’s biggest social and environmental problems through our products, our policies, and our partnerships. We make natural products that really work – including toothpaste, deodorant, mouthwash, bar soap, body wash, dental floss, and toothbrushes – by combining naturally derived ingredients and scientific know-how. Most Tom's of Maine products are vegan, kosher, halal-certified and gluten-free. As a Certified B Corporation, we are held to the highest social and environmental standards, and we donate 10% of our profits to nonprofits addressing issues facing our health, our environment, and our kids. Visit us online at https://www.tomsofmaine.com, or connect with us on Instagram, Facebook, or Twitter.