NatFirst Information

NatFirst builds product data intelligence infrastructure for retailers and brands in food, beauty and personal care, wellness, and fashion. Search and AI assistants can only show shoppers what your product data describes. Many of the attributes shoppers search for were never written down. AttrIQ, the NatFirst engine, derives those attributes from labels, images, and listings. Every value is traceable to its source and built to your own category taxonomy. It works with the systems you already use. These values get real-world validation from TruthIn, our consumer app, with 1.4M+ downloads and 8M+ shopper scans of real product packs. What we help you do: - Intelligent Attribution: derive the attributes shoppers search on and get more of your products found on your own platform - AI Agentic Commerce: prepare your catalog for AI assistants and connect it to the platforms where agents shop, like Google Shopping and Meta Muse - Label Intelligence: get product attributes, claim checks, a category comparison, and GS1 Sunrise 2027 readiness from your labels We work with Tata 1mg on their product catalog, with 95% attribute accuracy. We are a GS1 India solution provider for e-cataloging, have a research partnership with ICMR-NIN on nutrition science, and are listed in NITI Aayog's Frontier Tech Repository. Our mission is to build trusted product intelligence infrastructure that enables people and machines to identify the right products for every need. See how it works at www.natfirst.com