Ninjacart is India’s largest agri tech company that's revolutionising the agri ecosystem.
By harnessing technology, innovation, and ideas, we are building commerce, finance, and fulfilment solutions that help build better lives for agri citizens.
Our role in the agri ecosystem is not to replace, but to uplift its farmers, traders, and retailers, and ultimately, the end consumer. By leveraging our strengths and resources, we innovate for new product categories and customer segments and also solve complex supply chain problems in the soil to sales journey.
So far, we have built products that cater to each segment and their unique needs — Ninjacart for retailers, Ninja Mandi for traders, Ninja Global for importers and exporters, Ninja Kirana for retailers, and Ninja Kisaan for farmers.
We are committed to our ultimate mission to build the most trusted, efficient and inclusive AgriTrade Network.
Our Mission- Better Lives For Every Agri Citizen
Our Vision- Build the most trusted, efficient, and inclusive agri-trade network
Since Ninjacart’s inception in 2015, we have garnered support from visionaries and leaders across the globe who have put their faith in our vision. Our investors include Accel US, Syngenta Ventures, Neoplux, HR Capital, Trifecta Capital, Jo Hirao, Founder of ZIGExN, Accel India, Nandan Nilekani, Mistletoe, Qualcomm Ventures, Tiger Global, Flipkart, and Walmart.
Founded in 2013, AgroStar is one of India’s foremost AgTech start-ups, working on the mission of Helping Farmers Win. AgroStar is an end-to-end solutions provider that is solving three major problems of farmers - limited access to good quality agri inputs, a gap in knowledge and information about scientific farming practices, and a lack of access to the best markets to sell their produce.
Today, AgroStar serves millions of farmers across seven Indian states via an omnichannel approach. We have built India’s largest Agri Advisory Center, a highly engaged digital farmer network on the AgroStar app, with over 7.5 million users and a retail network of 7000+ stores (rapidly expanding).
Through the acquisition of INI Farms, a leader in pomegranate, banana and fresh cuts exports from India, AgroStar is helping farmers sell their produce to some of the largest retail chains spread across 25+ countries in the world. Thus, building a full-stack model, solving for farmers’ problems end to end.
Our platform, powered by data and technology, helps us to solve the problems faced by farmers at scale, thereby driving us closer to our mission of Helping Farmers Win.
WayCool Foods and Products has been set up with the vision of organizing India’s farm-to-fork supply chain, to deliver cleaner, fresher and better produce to consumers, generate higher returns to farmers, and reduce wastage and inefficiency. The company intends to do this by establishing direct links to farmers on the one side and consumers on the other, and by using a combination of physical and information technology to link them efficiently. The company is promoted by investors who are keen to create social impact using market mechanisms. The company’s leadership team comprises veterans with deep experience across several industries, as well as agri-tech experts. The company serves over 50 wholesale clients and is scaling the same up rapidly. WayCool also distributes to 12 retail outlets under the brand, “SunnyBee”.