Managing Director, Insights and Intelligence @ (February 2020 - November 2021)
Director, Global Insights @ (July 2014 - January 2020)
Director, Global Research and Intelligence @ (November 2011 - July 2014)
Business Intelligence Director @ (April 2010 - October 2011)
Market Research Manager @ (July 2006 - March 2010)
Account Manager @ (June 2003 - June 2006)
Group Account Manager @ (June 2001 - June 2003)
Sr Research Manager @ (June 1998 - June 2001)
Nancy Scherden Education
Western Michigan University
Bachelor Of Arts (Marketing, Management)
1993-1996
Nancy Scherden Skills
Marketing
Business Strategy
Quantitative Research
B2b Marketing
Marketing Strategy
Customer Insight
Management
B2b
New Business Development
Consumer Behaviour
Brand Management
Pricing
Sales
Product Marketing
Market Research
Strategic Planning
Team Building
Consumer Insight
Brand Development
Product Innovation
Social Media
Competitive Analysis
Program Management
Competitive Intelligence
Business Intelligence
CRM
Customer Satisfaction
Analysis
Market Planning
Leadership
Market Analysis
Marketing Management
Brand Equity
Research
Advertising Research
Positioning
Integrated Marketing
Six Sigma
Data Analysis
Product Management
Project Management
Strategic Thinking
Market Intelligence
Segmentation
Cross Functional Team Leadership
Marketing Research
Analytics
Training
Customer Service
Product Development
Brand Awareness
Strategy
Process Improvement
Cross Functional Team
Forecasting
Nancy Scherden Summary
Nancy Scherden, based in Chicago, IL, US, is currently a Managing Director, Brand Insights at Blue Cross Blue Shield Association. Nancy Scherden brings experience from previous roles at Blue Cross Blue Shield Association, Chamberlain Group and Navistar Inc. Nancy Scherden holds a 1993 - 1996 Bachelor Of Arts in Marketing, Management @ Western Michigan University. With a robust skill set that includes Marketing, Business Strategy, Quantitative Research, B2b Marketing, Marketing Strategy and more. Nancy Scherden has 3 emails and 3 mobile phone numbers on RocketReach.
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