Our comprehensive data management, activation technologies, and support services help national brands, and their local retailers transform their digital marketing and sales initiatives.
Established in 2008 and headquartered in Birmingham, Michigan, our solutions integrate seamlessly across all digital platforms to measure, manage, and activate marketing programs for optimized performance. We help create business-critical results for our customers and their retailers.
Our technology was initially developed to meet the incredibly complex and rigorous demands of the automotive industry. It has more recently evolved to serve clients in other industries such as power sports, marine, hospitality, heavy equipment, agriculture, and more.
We continually seek entrepreneurial thinkers who help cultivate our distinctive culture. Entry to senior-level opportunities can be found in the Detroit, Orange County, Plano, and Toronto areas. If you want to #DoEpicShift, check out our job postings on LinkedIn or at www.shiftdigital.com/join-us.
Paragon Marketing Group, LLC (PMG) is an engaging team of dedicated professionals passionate about the sports and entertainment marketing industry. PMG specializes in corporate consulting, event creation, content development and television broadcasting; working with national clients who count on our marketplace expertise and innovative approach to meet their challenges. PMG's work environment fosters innovation and rewards results in a relaxed atmosphere.
Focus Lab is a global brand agency helping B2B tech and manufacturing companies solve complex brand challenges with clarity, strategy, and world-class creative.
Since 2010, we’ve partnered with 600+ organizations — from early-stage startups to enterprise teams navigating rebrands, M&A, and IPO moments. Our portfolio includes brands like Marketo, LaunchDarkly, Frame.io, Braze, Crossbeam, Deputy, Outreach, Salesloft, Adobe, and Udacity.
Our retainer-based projects feature weekly deliverables, transparent communication, and an expert brand team built for the unique demands of B2B.
We offer comprehensive brand services across five core disciplines:
→ Brand Strategy
→ Visual Identity
→ Verbal Identity
→ Interactive
→ Activation
Clients choose Focus Lab for our proven B2B branding playbook: weekly delivery cadence, direct access to specialists, deep experience across SaaS and technology, and our commitment to S.A.U.C.E. — Seek to Achieve Unforgettable Customer Experiences. It’s how we build brands that are strategically grounded, visually exceptional, and ready to drive growth.
Ready for a brand that moves your business forward? Let’s connect.