myidfi Information

We help real estate and mortgage professionals recognize buyer intent sooner and build trust with governed, compliant AI so they can convert more prospects into closings. Homebuyers start asking questions long before they contact an agent or lender. myIDFi helps professionals become part of that early learning process. Our branded AI Assistants give buyers a helpful place to explore homebuying and mortgage questions across professional websites, listing pages, landing pages, and shared links. Professionals can recognize meaningful engagement signals while buyers choose when to connect and what information to share. Governance is built into the experience. Defined platform boundaries, professional roles, approved knowledge sources, and brand voice guide each conversation. The assistant supports education and preparation. Licensed professionals handle personalized advice and lending decisions. Built for: • Real estate agents and brokers • Mortgage professionals • Realtor and lender partnerships • Teams, brokerages, lending organizations, and franchise networks Start with a free AI Assistant. Premium professional subscriptions start at $79 per month, with team and enterprise options available. Meet buyers earlier. Help them learn. Build trust before the first direct conversation. Explore myIDFi at https://www.myidfi.com myIDFi, Inc. serves the United States. NMLS #2477763. myIDFi is not a lender.