myfrii® Information

In 2019, a small restaurant concept called #getfried out of Buffalo NY, approached the executive team of East Coast Wings + Grill through ZorAbility for assistance in further developing the concept. ZorAbility soon took on a majority position with #getfried and spent 2 years in the research, development and eventual reimagining the concept The result revealed is what a high food quality restaurant with attractive consumer pricing fast casual concept should look like – the outcome now known as myfrii. At myfrii, guests can choose from gourmet topped hand cut frii trays, Certified Angus Beef® sliders, antibiotic free chicken sliders, or all beef hot dog sliders with no bi-products or fillers. Unique made from scratch recipes from our award-winning culinary team provide a taste sensation like no other. House made mytots, from scratch dipping sauces, and premium shakes provide a one-of-a-kind experience. Only in the mood for a snack? Try our snack friis, our hand cut friis topped with international flavors. Each member of the myfrii leadership team brings with them thirty or more years of experience for a combined 120+ years in the restaurant industry, and a combined 85+ years in the franchising space. Powered by ZorAbility®, and the team that leads East Coast Wings + Grill to be a leader in the casual dining space, the myfrii franchise model is built using the core philosophy of Unit Level Economics (ULE). This model, which has made ECW+G a powerhouse in the casual dine space, brings a laser-like focus to success at the unit-level.