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We all know that a healthy diet and a regular exercise programme are essential for health and the prevention of diseases. Each person is unique with his/her own genetic profile and lifestyle. The chance to develop any kind of chronic disease, therefore, varies greatly from one person to another. Thus, one general health advice does not fit everyone. Health Potential provides the solution. Based on DNA and lifestyle, Health Potential will calculate for your client an individually tailored disease risk of the 25 most common chronic diseases and translate this into a personal lifestyle advice. With this advice you can help your client to make positive lifestyle changes in order to reduce their disease risks. This way, you will be able to offer a unique and superior health service, giving your clients the best chance to live a longer, healthier and happier life!