My Visual Brief Information

Visual Brief is a web-based tool that facilitates the design conversation between a client and a designer, in a quick and easy manner, enabling the client to translate his/her visual preferences into the language that the designer will instantly understand, leaving no room for misinterpretation of the client's likes. My Visual Brief aids in the making of design decisions and makes the overall design process more efficient. The idea for this tool came from having been 'burnt' a few times ourselves, when we misunderstood what clients wanted, look-wise for their projects. For example, in one brief we received, the client noted that they wanted to create a "modern", "urban" and "friendly" look and feel. We had a few conversations with the client about this and it all seemed clear. We thought we were on the same 'page'. So, we went ahead and worked on the design. When we presented the design, the client found it to be in a completely different direction from what they had envisioned.