MW Plus Information

Michelle Waldgeir (MW+) helps purpose-driven organizations of all sizes grow exponentially by injecting fractional marketing resources and expert guidance at pivotal life stages. I fill CMO and other strategic marketing leadership roles on a fractional basis and provide specialized marketing operator know-how on a project basis. By applying my deep end-to-end expertise at key moments in time, I help leaders strengthen both the bottom line and their organizational capacity. For more on the broad executive leadership experience I bring to each MW+ engagement, check out my LinkedIn profile. My decades of success span a diverse range of roles in Fortune 500 firms (McKesson, P&G, and Clorox), multiple early stage startups, and many not-for-profit organizations. My specialty as a flexible CMO-for-hire is unlocking new possibilities. Sample MW+ Engagements: FRACTIONAL ROLES ➕Long-Term Care Pharmacy Provider New Product Launch (CMO) ➕Behavioral Health Solution SaaS Startup (COO) ➕Home Sleep Testing Startup (CMO) ➕Early Childhood Coalition of 40+ Nonprofits (Marketing Utility Player) ➕Global Nonprofit & Ecolabel (Marketing Utility Player) PROJECT-BASED ➕Global Network Education Nonprofit (5-Year Strategic Plan) ➕Education Nonprofit (Rebrand Launch) ➕IT Talent Solutions Agency (Sales Enablement Tools) ➕Children and Youth Advocacy Nonprofit (2 Websites, Social Media, Impact Report) ➕Boutique PR Agency (Brand Strategy Revitalization & BD Game Plan) ➕Food Security Nonprofit (Content Strategy, Staff Development) ➕Amazon FBA Seller (Investor Pitch Deck) ➕Global Nonprofit & Ecolabel (Board Visioning Workshop) ➕Vitamin Retailer (Marketing Org Redesign, Annual Promotions Plan) ➕Health & Wellness Coach (Personal Brand Strategy, Website, Social Media) ➕Public University (Internal MarCom Plan and HR Department Training) Could you use some help growing your business or nonprofit? Let's talk about it. Michelle Waldgeir michelle@mwplus.com 301.366.9468