Primavera Sound is a Barcelona-based music promotion company that has, since its modest beginnings, developed a strong commitment to music so that spectators from different generations can enjoy the experience of live music to the full. This is clearly reflected in the innovative quality of its events, that exude coherence, eclecticism and the love of risk taking and are characterized by its unmistakeable artistic line strongly influenced by rock, pop and the most underground tendencies of dance music.
Its festival Primavera Sound, that has taken place in Barcelona since 2001, has consolidated itself as a model reference for urban festivals that is internationally considered as an unmissable musical event. In parallel to this main event, PrimaveraPro has also taken off. An international meeting aimed at professionals from the music industry that in only five years has become an international reference for the independent music industry. Its programme comprises talks, conferences, workshops, showcases, meetings, etc. NOS Primavera Sound is Primavera Sound’s Portuguese counterpart and it has taken place in the city of Porto since 2012. The event has grown with every edition confirming the expansion of the Primavera spirit beyond our borders. Moreover, the indoor festival Primavera Club that takes place every autumn in different venues around Barcelona offers the occasion to discover artists that represent what the organisers see as the immediate future of the music scene.
The Barcelona company also organises national and international band tours around Spain and has included in its multidisciplinary proposal the label El Segell del Primavera, that has around 15 artists and bands associated with it and has already released over twenty records, and La Botiga del Primavera Sound, in the historic Born district, in which vinyl lovers can find a choice selection of references as well as books, music DVDs, gadgets, gifts and merchandising.
Advanced Music S.L. is a festival and event promoter, the parent company of Sónar, Sónar+D, and OFFSónar, and other events worldwide.
Advanced Music productions are recognised worldwide for their forward-thinking curation and high production standards, combining electronic music, visual arts and creative technology.
The centre of our programming is Sónar, a three-day event that’s taken place every year in Barcelona since 1994, with over 125,000 festival-goers in attendance across more than 10 stages and two venues inside the city. One of the first European festivals to focus on electronic music and digital culture, Sónar has become an essential date in the calendar for electronic music fans, artists, dancers and professionals from across the creative sector.
Since 2013, Sónar has included the Sónar+D congress, an ‘anti-disciplinary’ event open to all attendees that explores how technology and creativity are shaping the present and imagining new futures. A series of unique, open-air events under the OFFSónar brand are also organised in the same week as the festival, complementing the Sónar programme.
Sónar is also a member of The Independent Movement for Electronic Scenes (TIMES), a collaboration between various European festivals organised under The European Commission's Creative Europe program. Following a successful edition held in Barcelona in 2021, Sónar has been selected to organise the S+T+ARTS AI and Music Festival between 2024 and 2026, in collaboration with Ars Electronica.
Advanced Music and the Sónar brand are recognised internationally via events that have been held in over 65 cities around the world to date. Sónar has travelled from Athens and Hong Kong to Mexico City and Tokyo, with editions that merge the Sónar ethos and philosophy with local curation. Currently, annual events are held in Istanbul (26th and 27th of April 2024) and Lisbon (22nd, 23rd and 24th of March 2024), as well as Barcelona (13th, 14th and 15th of June).
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