MUTATION Information

Think of Brands as Authors Creating Worlds of Knowledge. Mutation is a strategic and creative brand consultancy in Paris & London helping international companies achieve their 'cultural' transformation. Our aim is to design aesthetic and didactic Brand Worlds. Our work model is based on 5 areas of expertise under one roof: Deep insights, Brand platform, Naming architecture, On-Brand innovation & Design momentum. Mutation is honoured in London by the Global 100 Awards, receiving the 2026 Best Design Business of the Year trophy in recognition of its excellence in brand strategy and design. Deep Insights is a proprietary international research program to decode a brand DNA, assess its consumer image, update its communication platform and identify innovation drivers. Based on semiotics and consumer creative workshops, Deep Insights benefits from international recognition among leading brands such as Dior, Christofle, Lindt & Sprüngli, Monoprix, The Body Shop International, Jules, Johnson & Johson, Aberlour, Hennessy, Groupe Bertrand, SEB group. SemioticStudio, with an expertise on luxury and premium brands, is dedicated to semiotics celebrating our + 25-year collaboration with the semiotician Odilon Cabat. Our clients range in industry and size, including LVMH, Le Bon Marché, La Grande Epicerie de Paris, Moët & Chandon, Hennessy, Laurent-Perrier, Petit Bateau, Lindt, Yoplait, Michelin, Lefranc Bourgeois, Pernod Ricard, Nicolas Feuillatte, Monoprix, BNP Paribas Banque Privée, Michelin, SEB group and DTC startups (Bloon, Okjö...) Our creative work has been recently honored by Design Week in London, Pentawards in Paris and the Red Dot Awards in Berlin. The Mutation concept was created by Patrice Civanyan, ESCP, ex P&G, TBWA, taking over the activity of Lewis Moberly France he created in 1998.